Enter Access Code

Last updated: 3 October 2026 · vision board + scoreboard + council verdicts
Allan Ambroise · Mauritius
Day 12
of 90-Day Engine v2 (22 Sep → 20 Dec)
Rs179k
Monthly nut
Rs0
Business cash
$0
Oct secured (Nik invoiced, model as $0)
18 Oct
G1: first $997 pilot paid + ALC invoiced
31 Dec
Rs millionaire deadline
🎯 Vision board — where this is going, what the council ruled, and what unlocks each step
$100M+ liquid reserves
The destination · separate from businesses and personal assets
2030s · maths done
Council 3 Oct13 kennels ≠ $100M. 13 × $1.5M ≈ $16M EV → $3–10M to Allan after dilution
What it takes≈$16M EBITDA at 100% ownership (~48 × $2M sites at 8×) — or a platform sale + SaaS + real estate stacked over two cycles
Honest pathApex cash → US entity + standing (2027) → partner/option deals (2028) → platform. The million comes before the hundred million
13 US boarding kennels
$1M+ each · central team + AI · runs without Allan
PARKED · test running
Blockers (fact)SBA = 100% US-citizen ownership · Mauritius not an E-2 country · no US entity/bank · $0 capital · Nik precedent
The testAsk every owner: "if this works, would you ever take a growth partner or sell?" — 0 / 40 logged (target 15 Nov, ≥5 yes reopens)
Reopens whenApex > $2,500 MRR + US entity & bank live + ≥5/40 owners open
Real marginsSingle site 15–25% EBITDA · premium 30–35% · 40% with a hired GM does not exist
FolderAI-LAB/KENNEL_ACQUISITIONS — brief + verdict only, nothing built
Major MU boarding & training facility
The dog empire's physical base · capital-heavy
After G3
NowK9 Leader = cash floor (Rs55–90k/mo). Girish handover gate: 14 sessions/wk for 4 weeks
UnlocksFirst Rs1M year + a lease or partner with land. Not before the nut is covered by owned revenue (G3, 20 Dec)
Businesses that run without me
Small central team · automation · AI agents
Seed exists
HaveJean Claude (engine room) · Shobna (daytime ops) · Girish (training) · Marcelle (closer, from 2 Oct) · n8n 30 workflows · 3 CRMs · 3 voice agents
MissingRevenue that does not need Allan's hands: Apex Front Desk $497/mo is the first product that qualifies
Real estate & investments
MU real-estate agency JV · Sundiva-type deals · property
Gated
Agency JVDormant licensed agency + Atish. ⚠️ REAA registration deadline 31 Oct = go/no-go. Allan = % of commission, ≤4 hrs/wk
SundivaCouncil 29 Sep: TEST FIRST — 4-point message, Rs60k upfront or dead. Owner wants an operator → broker it, never run it
Villa · 911 · Mercedes · SUV · Hilux · two Toyota builds · boat
Bought from reserves, never from the business
After the first Rs1M year
RuleNothing on this line until G3 is passed and 12 months of reserves exist. Both cars insured ✅. December tax: Rs0 provisioned 🔴
OrderReserves → parents → tax → Hilux (work) → the rest
📊 Scoreboard — the numbers that decide the gates
0
US dials logged (flip rule: 100 by Sun 12 Oct)
0
$997 pilots paid (G1 needs 1 by 18 Oct)
$0
Apex MRR (G2: ≥$2,500 by 15 Nov)
0 / 40
"partner or sell?" answers (kennel test, 15 Nov)
9 Oct
ALC process map → Rs100k proposal
20 Dec
G3: nut covered by owned revenue
⭐ The 90-Day Engine — current master plan (launched Wed 17 Sep)
Lane 1 — Cash floor
The K9 Leader · survival money
● Running
JobGirish drives session volume; Allan converts to recurring weekly slots
LeversMulti-dog Rs2,500–3,000 · 5-session prepaid Rs9,500 · speed-to-lead
GoalRs55–70k/mo stable on less of Allan's time
CeilingTraining caps ~Rs55k/mo — funds survival, not wealth
Lane 2 — Wealth engine
Apex Spark · USD marketing
⚡ Launching
Job20 outbound touches/day to US pet boarding & daycare
Lead withThe $0 → $2M case study + 7-day free trial entry
Window19:30–23:00 MUT every evening = Mountain + Pacific daytime
Target1 client by day 30 · 2–3 by day 90 · each ≈ Rs117k/mo kept
Lane 3 — Empire base
The $100k/mo path
Scoping
First addDog equipment & accessories ecom — asset-light, K9 audience + TikTok
Real pathPet-care SaaS — productize the CRM (MRR, not hand-sold retainers)
Dog foodPeggy / Animal Lovers' Choice = the door to that pillar
LaterBoarding / daycare — capital-heavy, not now
The honest reframe
What the 90 days are actually for
Agreed 11 Sep
Not"Rs1M by December"
IsFirst USD client this month · whole nut covered by client #2 · money going home to his parents inside 90 days
CrewGirish = the wheel · Allan = the closer · Jean Claude = the engine room
RhythmTraining Mon–Wed/Fri–Sun · Thu = build day · evenings = selling
Targets Rs millionaire by 31 Dec · USD multi-millionaire 2027–28 · $100k/mo
🔥 Next 14 days — what actually has a date on it (as of Fri 3 Oct)
Every night 19:30–23:00: dials. Flip rule: <100 US dials by Sun 12 Oct → no more cash or subs into Apex. Ask the partner/sell question on every owner conversation and log it.
Allan · Marcelle
Thu 9 Oct — Animal Lovers' Choice: process map, four SOPs, costing → the Rs100k + Rs30k/mo proposal with deposit line and signature block. Decision meeting, not a free workshop.
JC builds · Allan presents
Sun 18 Oct — Gate 1: ALC setup invoiced + first Apex $997 pilot paid in USD + Girish 10 sessions/wk. Miss → Founder Ten pilot at $497 on live calls only.
Gate
Nik, October: $1,800 invoice sent, no reporting, no explanation. Unpaid = passive stop; Balloon Fiesta ads (3–11 Oct) keep running on his card. Never touch his systems.
Allan · watch only
Sundiva: 4-point message (certificate photo, 3-month occupancy, OTA access, Rs60k upfront). Owner wants no work → broker him an operator, take a finder's fee + the setup. Never operate it.
Allan sends · JC shortlists operators
Payoneer business approval (applied 21 Sep) → USD details on the Apex invoice template. MCB USD account in parallel. Wise Business is not available in MU.
Allan
Sat 31 Oct — REAA registration deadline for the real-estate agency JV with Atish. Go/no-go, ≤4 hrs/wk, commission only.
Allan · Atish
K9: Sebastien Jacob still needs a Tuesday/Thursday afternoon slot (clashes with Laurène every Friday from 2 Oct). Nayan Alimamod Rs2,000 unpaid → one chaser, then write off.
Allan · JC moves the series
🚨 December tax bill — Rs0 provisioned. Rs10k/mo from the first cleared Apex or ALC money, and the real number from the accountant.
Allan · accountant
Business Portfolio
The K9 Leader
1-on-1 dog training · Mauritius · the cash floor
● Live
Break-even3.45 sessions/day · Rs44,400/week
PricingRs2,000 standard · Rs3,000 multi-dog · Rs1,000 barter (1/wk)
PackagesAssessment Rs5,500 · Program Rs24,000 / Rs18,500 referral
ContractorGirish — Zone B+C. Never dispatch for <3 sessions/zone-day
CRMk9-leader-crm-do1d.vercel.app ↗
LeakConversion, not leads — ~1 close in 30. Capacity 17% used
Biggest lever 5-session prepaid Rs9,500 at the assessment = +Rs95k pulled forward
Apex Spark Media
AI marketing agency · US pet boarding & daycare ONLY
⚡ Selling
NarrowedFrom 5 niches to US pet boarding/daycare (31 Jul) — only niche that can afford $3–5k/mo
TAM~2,000 facilities. List exhaustion is the bottleneck, not send capacity
WedgeKennels miss ~1/3 of inbound calls — structurally, at drop-off and pick-up
EdgeGrew a US kennel to ~$1M · owns its CRM code · 25 years in dogs
Allan19:30–23:00 MUT · Mountain then Pacific · phone only
Shobna10:00–16:00 · Eastern + Central + Upwork · disjoint geography
CRMcrm-silk-theta.vercel.app ↗
Sept target 3 closes · $3,000 (floor $997, stretch $5,000)
Pet BnD
US pet boarding · Nik's business · Allan = paid consultant
⚠ Cut off 19 Sep
Sept$1,800 CLEARED 1 Sept — website $800 + Google Ads $1,000. Paid work delivered
19 SepNik removed Allan's CRM access. Relationship effectively over
OctoberPlain $1,800 invoice only — no reporting, no explanation. Model as $0 until it clears
If unpaidPassive STOP. Fiesta ads keep running on Nik's card — his problem. Never sabotage
RuleNever mention the CRM · no fixes for Nik · no relationship emails
Equity0% of a ~$1M/yr business he grew from near-zero since 2023
What Allan keeps The $0→$2.09M case study — his best Apex sales asset
US Kennel Roll-up
M&A thesis · 13 × $1M+ facilities · brief 3 Oct
⚖️ PARKED 3 Oct
VerdictPrimary vehicle PARK · equity-option on Apex retainers TEST FIRST · database/scorecard NEVER this quarter
WhyCannot sign, bank, borrow or appear in the US today. First dollar 9–24 months away vs Apex 7–21 days
DissentArbitrage is real: buy 4× SDE, re-rate 8–10×, 28k establishments, no successors. Allan is the bidder in 2028, not 2026
ReportReports/council/2026-10-03-kennel-rollup-thesis.md
Sundiva Residence
18-unit budget rental · Grand Gaube · owner wants money, no work
⚖️ TEST FIRST 29 Sep
Facts€22–40/night · no pixel, no reviews, not on Booking/Airbnb · homepage sells "long term rental" · licence unknown
Deal shapeBroker an operator (finder's fee) + Rs60k digital setup upfront. No retainer, no %, never operations
PotentialProperty: Rs270–460k/mo gross at 35–50% occupancy if repriced. Allan: Rs60k once; retainer not worth the hours
Animal Lovers' Choice
Peggy · 14-yr MU dog-food brand · Union Flacq
⚡ Pivoted
15 SepMarketing ON HOLD — they want an ops system, not a CRM-as-marketing
Real needStock control · production planning · purchasing / cost control
Her words"I compile the data at month end and it's too late"
Pitch"A CRM with a factory underneath it" — keep her word, widen it
PriceRs35k + Rs25k listed → Rs0 launch offer, closes 31 Oct. IP stays A&S
PeopleEva (proposal side) · Susanne (factory, runs on Excel)
VisitFri 25 Sep 13:00 — intake workbook + walk checklist built
Strategic Possible door to the dog-food pillar — white-label / partnership later
K9 Leaders Academy
Online course + community platform
● Live
New appthek9leaders.com ↗ (plural) — Next.js + Supabase + Bunny.net
Legacythek9leader.com (singular) — older membership site, still serving
⚠️Two separate platforms. A client on one may not be on the other
PricingMU Rs4,500–27,500 · FR/EN $12.99 → $47 → $97/mo
Pet-Care Vertical SaaS
Productize the CRM · multi-tenant
Scoping
WhyThe honest $100k/mo path — MRR, not hand-sold retainers
BasePet BnD CRM (Allan owns the code) + K9 CRM
ModelGingr-style vertical platform
GateAfter Apex client #1 — don't build before selling
Happy Tails Kennel
Albuquerque NM · Dr. Dee Scenters · ICP example
Site rebuilt
ProfileIndependent, 4.9★/62 reviews, $48.50/night — exact Apex ICP
Build8 pages, JSON-LD, Vercel booking function · AI-LAB/happy-tails-kennel-site
ZoneMountain — 19:30 MUT = 9:30am her time
⚠️Wix DNS holds their email MX · the Facebook "Happy Tails" is a DIFFERENT business
My Dog's Plan
D2C dog-training quiz funnel · thek9leaders.com subdomains
⏸ Live · idle
StatusDeployed & working — quiz → AI plan → PayPal → email + printable tracker
Product$37 personalised plan + $17 tracker = $54 AOV
Angles10 breed/problem subdomains + wildcard (Doberman, GSD, rescue…)
BlockerNo traffic — needs free/organic + a K9 backend before paid ads
OwnerAllan — own IP, own Vercel
Banked asset Switch on with traffic, not more building
Autonomous Business Lab
AI that builds & verifies businesses · internal
⏸ Parked
Phase 1Complete · full loop runs in SIMULATION · 50 tests pass
Money ruleNo agent can spend. >$10 = an ACTION REQUEST only Allan approves
Blocker$0 working capital — nothing to deploy into a real test
Resume at~$50–100 spare · do not start Phase 2 before the cash engine runs
Ecom Product Launch OS
Product research → validation → store → Shopify · internal
⏸ Parked
BuiltMVP complete & verified 4 Sep 2026 · all 9 phases (data → research → scoring → competitors → economics → offer → store → Shopify → analytics)
Core ruleModels judge, code computes. No LLM produces a number acted on financially
Honesty ruleA pillar with no evidence is excluded, never scored 50. Coverage caps the band
Safety3 gates before any live Shopify write · products created as draft only · nothing spends money
Cost~$0.15 per full product pipeline · Haiku default · hard $10/mo cap
BlockerBuild-ahead-of-demand — no product tested through it yet
Resume atAI-LAB/ecom-os · ./start.sh → localhost:3007 · needs a real supplier quote + 2nd ad snapshot
ToolBrief
pSEO affiliate · SaaS comparison engine
Concept
Scale150K+ programmatic pages
RoleApex lead gen at scale
Concept shelf
Built or drafted, not selling
Shelved
CoursesAI Entrepreneur Method · Digital Entrepreneur Method · Work With Allan
ProductsCoach Content Vault ($27) · Fan Page Formula
BrandsLa Romanesque · Bendo · InkDesk · DetailDock
DeadRiseAI.mu — killed 4 Jun 2026. Do not resurrect
💰 The money — CFO baseline
Cost base
What has to be earned every month
Rs179,405
Living + debtRs74,500 — rent 18k, loan 10k, CIM 7.5k, meds 15k, food 20k, dog food 4k
SoftwareRs32,444 (~$705/mo, 21 subscriptions)
FB adsRs34,960 at $25/day
FuelRs30,000 — Rs1,428/session unbatched vs Rs375 batched 4/day
From OctRs157,054 — STSK9 rolled off (last payment 12 Sep)
Per day Rs5,980/day · Rs2.15M/year
Position & risk
Read this before promising anything
⚠ Tight
Business cashRs0. The Rs50,000 is Shobna's medical fund — RING-FENCED, never runway
DebtRs260,000 · Rs17,500/mo servicing · do not accelerate
Dec taxRs0 provisioned — biggest unpriced risk
Motor insuranceNone. Uncapped personal liability while driving
FX1 USD = Rs46 · one $3k client = Rs117,300/mo kept
DiagnosisNot capacity, not leads — conversion and cash timing
Free lever Shobna's lead response: 1-in-30 → 1-in-15 doubles revenue on the same ad spend
AI Voice Agents — Retell
Ethan — Inbound
Apex Spark
+1 505 395 7806● bound
Keyla — Inbound
Home Services demo line (locksmith script)
+1 505 666 5459● bound v6 · logs to sheet + email
Bailey — Inbound
Pet Resort DEMO — "Cedar Hollow Pet Resort" (fictional, no Pet BnD)
+1 505 207 2362● bound · rebuilt 18 Sep · give this number to prospects
Ethan — realigned 18 Sep
Pet-care offer · books the 15-min Pet Business Growth Call
cal.com/allan-apex/pet-growth-call● Reactivation Pilot → AI Front Desk
Keyla / Darla / Tara — Outbound
Locksmith · Garage door · Towing
Niches retired — can't afford $3–5k/mo○ dormant
Nicole — Outbound
Water damage / dog boarding
No case study yet○ parked
Automation — n8n on Hostinger VPS
🔄
Inbound call logging
Retell poller → Apex CRM → sheet row + email to apexsparkmedia@gmail.com (Hub retired 18 Sep)
● ACTIVE
📞
S1–S4 outbound calling
Blocked until Apex CRM is the live system of record
○ INACTIVE
📱
Social — Publer + n8n
5 posts/day both brands · never manual scripts
● ACTIVE
🤖
Telegram briefings
S6 daily / weekly / CFO / CEO — bot token replaced 18 Sep, first clean run next cycle
● WATCH
Quick Links
Apex CRMcrm-silk-theta.vercel.appProspects, pipeline, calls K9 CRMk9-leader-crm-do1d.vercel.appSessions, invoices, leads K9 Academythek9leaders.comCourses + community Apex websiteapexsparkmedia.comPet-care offer ALC proposal/animal-lovers-choice/proposal/The live one — not the Drive doc Book a callcal.com/allan-apex/strategy-callApex strategy call JARVISjarvis.apexsparkmedia.comPersonal AI OS Balloon Fiesta LPpetbnd.com/…balloon-fiesta…Sept paid campaign
Core Tech Stack
⚡
Next.js 14 + TypeScript
Apex CRM · K9 CRM · K9 Academy
🗄️
Neon PostgreSQL
Apex + K9 CRM via Prisma v5
🧠
Claude Haiku 4.5
Default model · caching always on
🎙️
Retell AI
Voice agents · POST /v3/list-calls
🔄
n8n (self-hosted)
Hostinger VPS · sole automation platform
🚀
Vercel
All CRM deployments
📧
Resend
Transactional email
📦
Supabase + Bunny.net
Academy auth + video